| RENAISSANCE EXECUTIVE |
| Selling to the CFO Next Webinar March 9, 2010, 2 p.m. Renaissance Executive Strategic Leaders' Series |
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Meet Michael Levine, Principal, Advantage Talent, Inc.
I’ve worked collaboratively with several hundred CFOs, and I’ve not yet met one that
wasn’t incredibly busy. I’ve also never met a CFO that can concentrate on more than
6-8 major initiatives at one time. If you are going to effectively sell to a CFO, you
have to understand their priorities before you make initial contact. You also have to
know that you have a solution to their problem that you can communicate to them
clearly and quickly.
If you are interested in "Selling to the CFO" Training for your company or
interested in one on one coaching please contact Michael Levine.
I’ve worked collaboratively with several hundred CFOs, and I’ve not yet met one that
wasn’t incredibly busy. I’ve also never met a CFO that can concentrate on more than
6-8 major initiatives at one time. If you are going to effectively sell to a CFO, you
have to understand their priorities before you make initial contact. You also have to
know that you have a solution to their problem that you can communicate to them
clearly and quickly.
- Been the CFO of Public and Private Companies
- Founder of the Financial Executive Forum and the Financial Management
Forum.
- Georgia Society of CPAs-Statewide Board Director
- Financial Executive International-Atlanta Board Member
- Atlanta Business Chronicle CFO of the Year Judge
- Founder of the 300+ CFO/Executive Roundtables
If you are interested in "Selling to the CFO" Training for your company or
interested in one on one coaching please contact Michael Levine.
Michael Levine has proven techniques that he has shared with some of the
top companies and their sales teams.
Selling to Executive Leaders
Presentation (Overview)
top companies and their sales teams.
Selling to Executive Leaders
Presentation (Overview)
development and sale of the Abandoned Property Link software solution Seminar for Oracle Telemarketing Organization- Redwood Shores, CA - Topic: Identifying Sales Opportunities Seminars for Oracle Consulting Management Team - Dallas, San Francisco, Chicago, New York, Miami - Topic: How to identify additional sales Seminar for Oracle Telemarketing Organization- Redwood Shores, CA - Topic: Identifying Sales Opportunities Seminar for Big 4 Accounting Partners - Miami - Topic: How to qualify CFOs of existing clients for suitability of new Software solutions to unresolved business challenges. |
Management Team- Dallas, San Francisco,Chicago, New York, Miami - Topic: How to identify additional sales opportunities in existing customer base Seminar for Vertex Sales Team - Philadelphia, PA- Topic: Maximizing Sales Opportunities -“The Oracle Use Tax Link” Seminar for Taxware Sales Team - Miami, FL - Topic: Maximizing Sales Opportunities-“The Oracle Use Tax Link Seminar for ADP Sales Team - Topic: Selling to CPA Firms Seminar for Intuit Sales Team Topic: Selling to CPA Firms Guest Speaker for National Association of Black Accountants - Topic: Negotiating to win every time |
| Presentation Biography |
CFO is a Position Title – Not a description of the CFO’s job
It is important for anyone selling to a CFO in these tough economic times to
understand their audience. Don't be a time waster. Take time to prequalify a
company before calling the CFO. Doing so will up your sells and increase the
chance of success. Do you make a habit of gaining commitment from ‘middle
management’ of your prospect Company to buy your product or solution, only to
have the Company fall from your pipeline because of the Company CFO’s lack of
interest? Have you been the victim of the brick wall keeping you from meeting
the CFO of your prospect Company? The image of the powerful CFO behind the
closed office door with the big ‘NO’ rubber stamp in his hand is an experience of
the past for salespeople who know how to communicate in the language of the
CFO. CFOs speak the language of Value and Priorities. Have you learned how to
speak their language? Salespeople who communicate with CFOs from the same
perspective close deals. Register for Selling to CFOs and learn how to
communicate with CFOs and have them buy from you.
It is important for anyone selling to a CFO in these tough economic times to
understand their audience. Don't be a time waster. Take time to prequalify a
company before calling the CFO. Doing so will up your sells and increase the
chance of success. Do you make a habit of gaining commitment from ‘middle
management’ of your prospect Company to buy your product or solution, only to
have the Company fall from your pipeline because of the Company CFO’s lack of
interest? Have you been the victim of the brick wall keeping you from meeting
the CFO of your prospect Company? The image of the powerful CFO behind the
closed office door with the big ‘NO’ rubber stamp in his hand is an experience of
the past for salespeople who know how to communicate in the language of the
CFO. CFOs speak the language of Value and Priorities. Have you learned how to
speak their language? Salespeople who communicate with CFOs from the same
perspective close deals. Register for Selling to CFOs and learn how to
communicate with CFOs and have them buy from you.
In this Webinar you will learn:
Why selling to the CFO is important
How to find out what CFOs like to buy, and why
When is the best time to sell to the CFO
How to gain access to the CFO
What are the biggest mistakes salespeople make when trying to sell to the
CFO (and how to avoid them)
By learning and putting these skills to work, you will have a distinct advantage in
the marketplace for your products/services. Learn how to leverage these skills
for bigger commission checks.
Why selling to the CFO is important
How to find out what CFOs like to buy, and why
When is the best time to sell to the CFO
How to gain access to the CFO
What are the biggest mistakes salespeople make when trying to sell to the
CFO (and how to avoid them)
By learning and putting these skills to work, you will have a distinct advantage in
the marketplace for your products/services. Learn how to leverage these skills
for bigger commission checks.
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