Reading a Financial Statement for Salespeople: Using Financial Statements to Close Deals Next Webinar March 11, 2010, 2 p.m. Renaissance Executive Strategic Leaders' Series
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Do you find that you are losing deals to competitors that seem to know more
about your prospect Company than you? Are you reviewing the financial
statements of your prospects and clients? If you’re one of the few salespeople
who have even tried to read the financial statements of their client or prospect,
you probably have experienced that ‘deer in the headlights’ feeling. It’s almost
funny how personalities of salespeople and accountants are often at opposite ends
of the spectrum, and so are their thought processes. But a Company’s financial
statements may give you clues to close deals if you know how to read those
statements. Register for Reading a Financial Statement for Salespeople and learn
how to read the clues in financial statements that will help you close sales.
In this Webinar you will learn:
• How salespeople learn a lot from the Financial Statements of a Company
• If the Company is profitable and trend for future profit potential
• General Financial status (Strength) of the company
• How the company earns money
• How the Company spends money
• What the Company has invested in previously
• How much the Company owes?
• What are the biggest mistakes salespeople make (and how to avoid them)
when trying to understand a company’s financial statements
By learning and putting these skills to work, you will have a distinct advantage in
the marketplace for your products services. Learn how to leverage these skills
for bigger commission checks.

Meet Michael Levine, C.P.A., Principal, Advantage Talent, Inc.
I’ve worked collaboratively with several hundred Executives, and I've not yet met
concentrate on more than 6-8 major initiatives at one time. If you are going to
before you make initial contact. You also have to know that you have a solution to
their problem that you can communicate to them clearly and quickly.
- Been the CFO of Public and Private Companies
- Founder of the Financial Executive Forum and the Financial Management
Forum.
- Georgia Society of CPAs-Statewide Board Director
- Financial Executive International-Atlanta Board Member
- Atlanta Business Chronicle CFO of the Year Judge
- Founder of the 300+ CFO/Executive Roundtables
If you are interested in "Reading a Financial Statement for Salespeople"
Training for your company or interested in one on one coaching please contact
Michael Levine.
Michael Levine has proven techniques that he has shared with some of the
top companies and their sales teams.
Selling to Executive Leaders
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